NYFW | The LOX Perform at Grungy Gentleman F/W 15 Runway Show

THE LOX x Grungy Gentleman NYFW F/W '15 SHOW

Our NYFW F/W 2015 runway show was held at Pier 59 Studios where Grungy Gentleman styled hip hop icons Jadakiss, Styles P, and Sheek Louch in a logo letterman leather jacket, long wool black trench coat, grey wool bomber jacket, jogger pants, and custom hats. How fresh did they look when performing during our fashion show?

Feb. 23 -- New York Fashion Week might seem like a navel-gazing circus that marches in and out of town every February and September. But it's big business for emerging and entrepreneurial menswear designers like Jace Lipstein of Grungy Gentleman. This is his Fashion Week story.

WHO & WHAT: Grungy Gentleman Collection WHEN: Sunday, February 15th 2015 @ 2:30 PM WHERE: Pier 59 Studios, 59 Chelsea Piers, New York Jace Lipstein of Grungy Gentleman showed his menswear collection for the second time at New York Fashion Week, presenting 18 looks at Pier 59 Studios along with a performance by The LOX (Jadakiss, Styles P and Sheek Louch) alongside Juelz Santana of Dipset. DETAILS: The show featured hair and makeup by Aveda, styling by Nic Screws, footwear exclusively by Timberland, Hats by Mitchell & Ness, Beanies by Express. Special Thanks to: Hennessy, Peroni and Red Bull VIP Attendees: Juelz Santana (apper/Actor), Sheek Louc(Rapper), Jadakis(Rapper), Styles P (Rapper), Skylar Astin (Actor, "Pitch Perfect"), Dayo Okeniyi (Actor, “The Hunger Games”), Chosen Wilkin (Actor, “A Hollywood Tragedy”), Alvester Martin (Actor, “A Hollywood Tragedy”), Isaiah Hamilton (Actor, “A Hollywood Tragedy”), Uriah Hall (Ultimate Fighting Champion) and more. "The inspiration for our collection is a true modernization of classics. We reinterpreted silhouettes that have been heralded in menswear and added a youthful edge to the garments. By adding ribbing on sleeves, slanted accent elbow pads and unique fabric options we added a spin to the classics that we love. Our collection is extremely masculine. I categorize fashion into two categories, believable and playful. Although playful is the driving innovative force behind our industry and keeps things exciting, believable clothing is what sells. We make believable clothing that men can approach and visualize themselves in the product without much thought being put into it." - Jace Lipstein

Grungy Gentleman FW 15 Campaign Video - http://GrungyGentleman.com - @GrungyGentleman Concept & Art Direction: Gardiner Studio - www.gardinerstudio.com - @gardinerstudio Directed By: Adam Gardiner Camera & Editing: Justin Violini Stylist: Jace Lipstein Music: MALDITO by Jessy Bulbo Models (courtesy of AIM Model Management): Derek Marrocco Kyle Perry Joshua Cockburn Shot at Café de la Esquina in Williamsburg Brooklyn Special Thanks: Café de la Esquina AIM Model Management Mitchell & Ness Jessy Bulbo José Luis González Danita Bethel

Grungy Gentleman F/W 15 runway show billboard in Times Square, New York City during NYFW, NBA All Star Weekend and Valentines Day featuring model Phil Sullivan. GrungyGentleman.com @GrungyGentleman

photography by Getty Images, Pier 59 Studios, Express, Moises de Pena and Warevol | video by Gardiner Studio and Bloomberg