The short film begins with Grungy Gentleman's founder Jace Lipstein in New Orleans for the 2017 NBA All-Star Games and ends in New York with visits to Timberland on 34th Street and Madison Square Garden.
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NBA All Star Weekend unleashed the game's rising stars throughout New York City during New York Fashion Week, making way for athletes to host events and collaborate with brands. We were honored to celebrate Steph Curry’s new role as the first style ambassador for Express Men and drop exclusive Grungy Gentleman x Express Men beanies.
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Grungy Gentleman's billboard in Times Square NYC during NYFW, NBA All Star Weekend and Valentines Day.
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